Grounded by design.
Hukōn returns the body to its natural posture — a quiet, patent-pending upgrade to one of the most overlooked moments of the day. Built for scale, ready for injection molding, and seeking the right strategic partner.
Sitting at 90° quietly works against the body it was made for.
Medical research is consistent: the Western toilet posture delays elimination, raises pressure, and compounds into chronic conditions. The human body evolved to squat — not sit.
of the population experiences hemorrhoids
of adults suffer from chronic constipation
higher risk of colon issues when sitting at 90°
One quiet shift, from 90° to 35°.
Hukōn sets the body into a full natural squat without any plumbing, tools, or remodeling. It rests on the existing toilet, lifts off in seconds, and works for the whole household.
- No installationSits onto a standard toilet. No tools, no plumbing.
- Full 35° squatThe natural angle for smoother, healthier elimination.
- Dual modeLift it off to return to regular seated use in seconds.
A real health upgrade, hidden in plain sight.
Eases bowel movements, helps prevent constipation, and supports overall digestive health.
Removes unnecessary pressure — helping prevent hemorrhoids and anal fissures.
Shorter time in the bathroom with a feeling of complete, relaxed emptying.
The only 2-in-1 solution on the shelf.
Squatty Potty raises the knees. Other devices require plumbing. Hukōn delivers a true squat and a normal sit from the same product — without touching the toilet.
Four generations in. Ready for the mold.
Each prototype has been tested, refined, and frozen. We are at the moment before mass production — a strategic partner unlocks the injection mold and the first 10,000 units.
Basic testing and usability trials
Ergonomic and safety improvements
Optimization for mass production
Final version — ready for injection molding
₪499 retail. ₪4.99M Year-1 forecast.
A four-channel go-to-market with a 10,000-unit Year-1 pilot, leading with direct-to-consumer and expanding into pharmacy retail, public health institutions, and export.
Direct site, Amazon, marketplaces
Pharmacy chains, health stores
Hospitals & public institutions
International distributors
A balanced allocation across the moments that matter most for launch.
- Injection mold14.3%
- Initial production run14.3%
- Marketing & launch14.3%
- Logistics & packaging14.3%
- Team & development14.3%
- Licensing & regulatory14.3%
- Contingency14.3%
A short runway to a real product on real shelves.
Secure the partner who funds the mold and scales operations.
Final engineering sign-off, ready for the mold maker.
Production line live, first 10,000 units off the floor.
Direct, retail, B2B, and export channels go live.
A small team of product people, shipping for years.
Hukōn is built inside Craftology — a studio focused on tangible products that improve daily life. The patent process is underway to protect the unique dual-mode design.
Pilot users felt it on day one.
“Real relief. I feel a clear difference and spend less time in the bathroom. Highly recommended.”
“A brilliant, easy-to-use solution that improved the bathroom experience without disrupting anything.”
A strategic partner for a meaningful stake — to bring Hukōn to the world.
Distribution in every public institution in Israel. Shelves at Walmart and global export.
A multi-billion shekel category with no clear category leader — yet.
Change the bathroom experience forever. Better health for millions, quietly.